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DIA CorporateFrequently Asked Questions

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  • When and where was DIA incorporated?

    The DIA company was incorporated in 1973 in Madrid (Spain) but started to be operated under the DIA banner in 1979, once it was part of Promodés Group. 

  • Where is DIA's corporate headquarters?

    DIA is headquartered in Las Rozas (Madrid, Spain).

  • In which countries does DIA operate?

    DIA operates in five countries (Spain, Portugal, Argentina, Brazil, and China) with directly operated stores and is present in some other countries with master franchise agreements.

  • How many stores does DIA have?

    By end-2016, DIA had 7,420 stores (5,832 Dia Market and Dia Maxi stores, 1,233 Clarel stores and 355 La Plaza supermarkets).

  • How many franchised stores does DIA have?

    By end-2016, a total of 3,650 DIA stores were operated by local franchisees (3,543 Dia banner stores and 107 Clarel stores).

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