DIA CorporateIn the news

• The transformation of the commercial offer with the aim of placing quality, competitive prices, and proximity at the heart of ‘The New DIA’s’ offer. The company is focused on strengthening its own label, boosting the offer of fresh produce, making prices more competitive with personalised promotions, and a rationalisation of the offer focused on customer needs. All of this is focused on offering the best shopping experience for the millions of DIA customers.

• Attention to, and loyalty of, consumers who trust DIA, in addition to attracting new customers, is one of the pillars of ‘The New DIA’, which is committed to better service. Accordingly, the stores (both physical and online) will be modernised to meet customer needs, where and when required.

• The company is focused on the effective execution of store projects, simplifying the processes: launching a new store format that is modern and comfortable, with stock efficiency, and that includes the concept of the ‘sentimental mile’ to carry out online deliveries in the shortest possible timeframe.

• ‘The New DIA’ will strengthen the relationship with franchisees to improve the business model, with a review of the incentive system, investing in training and in their objectives and career plans.

• Renew and strengthen the company’s culture, where the customer is the focus beyond offering a good service. The company is also focusing on employee talent and capacity. Transparency and openness to strengthen the brand are also part of this Strategic Plan.