DIA CorporateIn the news

DIA Group has decided to hire the consultancy services of Boston Consulting Group, one of the global leaders in the industry thanks to its experience in new developments in the retail food sector.

DIA’s CEO, Ricardo Curras, has announced that "this is one more step towards steady progress in the digitization process and in the search for the best experience in customer proximity".

The company has the contribution and support of the Strategy Committee, which was recently created for the development of this project. The Board of Directors of DIA Group approved its creation on February 22, with the objective of advising and strengthening both the Board itself and the company in its task of defining and monitoring the Group's strategies in the medium and long term.