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DIA CorporateFranchises

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The 51% of DIA's store network operates under the franchise regime, i.e., near of 4,000 stores across the company's four operating markets.The franchise regime is pivotal to DIA’s identity.

DIA is Spain’s largest franchisor and the number three franchise player in the European food sector.*


The flexibility of the franchise model and the proximity of the franchisee to the end customer facilitate personal service and reinforce the supply of quality products at unbeatable prices, thereby creating the optimal sales model.

To open a DIA franchise is to reinforce the country’s business landscape and give enterprising men and women the chance to manage their own business. Through its franchised operations, DIA generates 25.000 indirect jobs.

The size of an upfront franchise investment varies by country, but what does not vary is DIA’s unwavering strategic commitment to this business formula.

The company has a well-entrenched comprehensive system for monitoring its franchisees that is designed to facilitate two-way communication and engage its franchisees as stakeholders in the company’s everyday operations and to make them aware of their crucial importance to its business development.

if you want to join DIA, please for more informatiion visit DIA in the world

*Source:

 

No. of franchised and total stores by country


2016  2017
  Franchises TOTAL franchises TOTAL
IBERIA 2,403 5,498 2,467 5,343
    Spain 2,147 4,875 2,170 4,713
    Portugal 256 623 297 630
emerging markets 1,247 1,922 1,318 2,045
    Argentina 576 872 627 930
    Brazil 671 1,050 691 1,115
   
TOTAL DIA STORES 3,650 7,420 3,785 7,388

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