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DIA CorporateFranchises

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The 51% of DIA's store network operates under the franchise regime, i.e., near of 4,000 stores across the company's four operating markets.The franchise regime is pivotal to DIA’s identity.

DIA is Spain’s largest franchisor and the number three franchise player in the European food sector.*

The flexibility of the franchise model and the proximity of the franchisee to the end customer facilitate personal service and reinforce the supply of quality products at unbeatable prices, thereby creating the optimal sales model

To open a DIA franchise is to reinforce the country’s business landscape and give enterprising men and women the chance to manage their own business.

Through its franchised operations, DIA generates 25.000 indirect jobs.

The size of an upfront franchise investment varies by country, but what does not vary is DIA’s unwavering strategic commitment to this business formula.

If you want to join DIA, please for more informatiion visit DIA in the world.

*Source:

No. of franchised and total stores by country


2017  2018  2019
TOTAL DIA STORES 3,639 6,101 3,547 6,157 2,901 6,626
  FRANCHISES TOTal FRANCHISES TOTAL FRANCHISES TOTAL
Iberia 2,321 4,056 2,180 4,006 1,943 4,812
Spain 2,024 3,497 1,871 3,474 1,665 4,236
Portugal 297 559 309 532 278 576
Emerging Markets 1,318 2,045 1,367 1,858 958 1,814
Argentina 627 930 681 979 611 934
Brazil 691 1,115 686 1,172 347 880

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