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DIA CorporateBanners and Private-label brands

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DIA Market

This is the company’s neighbourhood store model and its attempt to get as close as possible to shoppers, bringing them a wide range of products and an unbeatable quality-price trade-off. DIA Market stores have a floor area of 400 – 700m2 and are readily adaptable to local requirements. These stores’ attention to perishables sets them apart. They are the ideal stores for your everyday shopping!

DIA Maxi

This is DIA’s largest store format, with a floor area of up to 1,000m2 and customer parking lots. Size requirements mean that these stores are usually located on city outskirts. At DIA Maxi stores consumers can shop for a huge variety of private label and Spanish branded products (around 3,500 SKUs).


La Plaza de DIA

La Plaza de DIA represents the concept of a traditional nearby family supermarket in which customers can complete the needs of their daily shopping with a wide range of products, with special importance given to fresh produce. This store provides daily solutions for consumers with a wide range which exceeds 5,000 product lines.


Clarel is a new store concept. The goal is to become the benchmark neighbourhood store for shoppers looking to buy health, beauty, household and personal care items. Clarel stores will retail around 6,000 SKUs. Clarel is the fruit of the acquisition of the Schlecker stores in Spain and Portugal. These stores are in the process of being refurbished and rebranded. The Clarel store image is more modern and more neighbourhood in feel.


DIA operates under the Minipreço brand in Portugal. There are Minipreço stores in town and city centres and larger Minipreço stores in city outskirts. DIA’s private-label products are on sale across the Minipreço store network.

Private-Label Brands

DIA’s private-label catalogue close to 8.000 SKUs. It is an international range (present in four countries) which meets the requirements of a broad customer base with differing tastes and sensitivities.

The company boasts an extensive portfolio of brands. Thanks to these brands, and by offering the most comprehensive ranges at unbeatable prices, shoppers recognise DIA as a genuine specialist in a broad number of product categories.

DIA was the first retail chain to launch a private label in Spain, and in Argentina one out of every two private-label products carries the DIA banner, ranking the company the market leader in this segment.


DIA's traditional product range: fresh products as vegetables, meat or fish, refrigerated products, drinks...


Gourmet products.


Perfume and personal hygiene.

Basic Cosmetics

Cosmetic products.

Baby Smile y Junior Smile

Products for babies and toddlers.


Products for Pet care and food.

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