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The brand’s best ambassadors
Expansion of the franchise falls under the scope of DIA’s organic growth strategy. The company views this model as the most efficient formula for excelling in the proximity segment and sees its franchisees as the brand’s finest ambassadors. In recent years, the DIA franchise has become an international benchmark thanks to the efforts of the entrepreneurs associated with DIA. With their hard work and dedication, they bring very valuable knowledge of their markets and customer know-how, making significant contributions to the company’s growth and the local economy.
The general principles of the policy for relationships with franchises are the same as the company’s values: effectiveness, initiative, respect, team spirit and customer focus. The relationship that DIA has with its franchisees is based on DIA’s code of ethics.
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