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DIA CorporateStrategy

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DIA Group's Strategic Pillars

DIA has three transversal priorities for its growing business for the coming years

  1. To place the customer at the center of all the company’s decisions.
     
  2. To undertake a digital transformation within the group that extends to all levels and which ensures a sustainable and efficient development as well as opening new more effective communication channels with our customers and partners.
     
  3. To develop new avenues of growth, through the search for new business opportunities thanks to third-party agreements.

These priorities are based on the growing company strategic lines:

  • Offering the best value proposition to our customers by means of a list of top brands and top-quality brand products at the best price
  • Its permanent commitment to the DIA franchise, the best operational model to manage proximity trade and cornerstone of profitable growth
  • Being able to proactively respond at all times to the different specific requirements of our customers with a multi-brand and multi-country business model
  • Maximizing the value and satisfaction of our shareholders
  • Developing the best talent and organization, with a corporate culture and an organizational structure adapted to respond to our customer’s needs

These strategic pillars also reflect the omnipresent DNA of the company: proximity, price, franchise, efficiency and profitable growth.

DIA Group Strategy

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