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  2. Mission and vision

DIA CorporateMission and vision

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During the past years, in DIA Group we have been involved in relevant corporate operations and strategic partnerships, we have launched new formats, and we have defined a new Strategy Plan. All of it with the only objective of continuing to adapt ourselves to an increasingly demanding customer, in a context in which competitors are very active and new players, unknown until today, have appeared.

In order to embrace these changes we have a Mission statement that reflects the purpose of the Company, the Group’s essence, and a Vision statement that transmits our aspirations for the following years, establishing clear goals.

Mission statement

“Every day and every time closer to our customers with quality at the best prices”.

Vision statement

“Employees and partners put customers at the heart of our business in order to be the preferred choice”.


Mission & Vision at DIA Group



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