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DIA CorporateHistory

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New Ownership


LetterOne, a partnership of successful entrepreneurs and international business people, acquired the majority of DIA’s shares.


New concept of proximity supermarket located in urban areas. With a modern image they offer a wide range of products for a complete purchase.

DIA's IPO on the Madrid Stock Exchange


July 2011 marked one of the company’s biggest ever milestones: the IPO. As soon as Carrefour’s shareholders approved the definitive demerger of DIA, the Spanish company began to write the opening lines of what is already a success story. DIA listed its shares on the Madrid stock exchange on 5 July 2011 at €3.50 apiece.

Business expansion via new formats


The constant search for ways to better deliver and adapt to shoppers’ needs prompted the company to innovate and redesign its store format, conceiving and adding new formats: DIA Maxi and DIA Market.

Inauguration of first DIA store in Brazil


DIA opened its first store in Brazil in 2001.

That same year, DIA added loose fruit and vegetables, chicken and meat to its product range in Spain.

Merger with Carrefour


A major cross-border M&A deal: the DIA Group merged into the international arm of the Carrefour Group, Europe’s largest and the world’s second largest retail group..

Debut of DIA’s loyalty club


With this innovative formula, DIA’s customers were given the chance to get discounts and lower prices immediately, from their very first purchase. This initiative was strongly welcomed by the Group’s shoppers, thanks in part to the provision of exclusive benefits in addition to discount coupons.


More international success stories: Argentina


Having notched up successive international expansion victories in Europe, the company set its sights on the Americas, opening its first store in Argentina. DIA received a warm welcome in Argentina, going on to open more than 100 stores in two years, a figure it would double again a year later.

Portugal the destination for the first DIA store outside Spain


DIA embarked on its international expansion by opening its first stores in Portugal, where it operates under the Minipreço trademark.

That same year, DIA introduced a novel concept, offering an alternative to its traditional stores: its larger parking format.

The franchise is added to the business model


With the inauguration of this new format, DIA began to offer individual entrepreneurs the chance to manage a brand which had already become entrenched, well-recognised and strongly positioned in the marketplace.

A corporate image is born


Creation of the company’s corporate image, with the first DIA-branded product arriving on the shelves in parallel: a fabric softener ‘packaged’ in the traditional white bottle with an all-white design which features, for the first time, the red DIA banner, which continues to set our packaging apart today.

DIA’s first store, Madrid


DIA opened its first store on Valderrodrigo Street in Madrid’s Saconia district. The Group’s store was a market move in Spain, the first in its class, introducing the discount store model into the Spanish food retail market.

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