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DIA's mission is to offer shoppers quality at unbeatable prices, to which end the company is inspired and abides by the following core business principles: efficiency, initiative, respect, teamwork and customer focus.
DIA's values provide the guidance for behaving responsibly at all times and taking decisions informed by business ethics in order to deliver our mission of enabling shoppers to buy quality products at unbeatable prices across our network of stores.
Moreover, we provide our business ethics blueprint to all the people, organisations and institutions we work with so that they are familiar with what drives us. These values are: efficiency, initiative, respect, teamwork and customer focus.
The company has whistle-blowing channels at the corporate and country levels so that people can report potential breaches of its Ethics Code and resolve questions about its interpretation. This whistle-blowing channel beside being open to employees, is also open to franchisees and suppliers.
DIA Group is committed to complying with regulations and respecting individuals, as well as carrying out its corporate activities in an ethical manner. The DIA Group aims to define and foster a culture of compliance, through a model of ethics and integrity and the fight against corruption and other illegal conduct.
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Code of Ethic