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  1. About us
  2. Business Principles

DIA CorporateBusiness Principles

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  • Customers are at the centre of everything we do
  • The cooperation with our employees, franchise and business partners is based on fairness and mutual respect
  • Dedication and strong engagement of all employees and franchise partners is vital for the long term success of our company
  • We adopt a zero tolerance policy in relation to corruption
  • We strive for permanent improvement in all areas of the business
  • We foster a culture of change, permanent innovation and creative solutions. A culture of “allowed failure” is an integral part of that
  • We strive for Operational Excellence in all parts of the Company
  • We reduce complexity and follow the principle of “Keep it Simple”
  • Cost consciousness, efficient workflow and short decision making processes are key for future success

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