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DIA makes shopping easier, simplifying our customers’ lives, while respecting and blending seamlessly into the urban landscape.

 

The specialist in the neighbourhood segment

DIA is the category leader in neighbourhood shopping thanks to a unique and finely-honed business model, entrenched in the Group’s seven operating markets, under which shoppers can enjoy a wide selection of products without having to travel far. Day after day this adds up to time and money saved.

In short, DIA makes our customers’ lives easier, boosting their purchasing power; meanwhile our stores blend seamlessly into the urban landscape.

Complementing its neighbourhood approach, DIA continues to operate larger-format stores on city outskirts. These larger stores can accommodate a broader product selection, facilitating bigger and more sporadic shops.

Both business approaches, neighbourhood and suburban, share certain key attributes. The quality of DIA’s established private label, with a history dating back over 30 years, has become a benchmark in the food sector. Both formats offer top quality at unbeatable prices. DIA boasts the best price image in the marketplace.

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