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New concept of proximity supermarket located in urban areas. With a modern image they offer a wide range of products for a complete purchase.
DIA acquired the supermarket chain “El Árbol” by the middle of this year, adding to the group more than 400 new supermarkets and 30 Cash & Carry in the Spanish market. This operation consolidated DIA commitment for this type of neighbourhood format and contributed to the development of fresh product supply.
DIA reached an agreement with Carrefour Group for the sale of its entire business in France for 600 million euros.
DIA closes the purchase of the Schlecker chain specializes in household and beauty products. The Schlecker’s acquisition in Spain and Portugal reinforces the DIA’s proximity concept.
July 2011 marked one of the company’s biggest ever milestones: the IPO. As soon as Carrefour’s shareholders approved the definitive demerger of DIA, the Spanish company began to write the opening lines of what is already a success story. DIA listed its shares on the Madrid stock exchange on 5 July 2011 at €3.50 apiece.
Three decades of unwavering innovation in terms of formats and products had triggered the need to update DIA’s corporate image.
In 2008 the company unveiled its new look, designed to showcase the dynamism and ability to adapt that are its hallmarks.
A fresh milestone in DIA’s growth strategy in Spain: the acquisition of the Plus Supermarket chain.
The acquisition of this supermarket chain, with a significant footprint in Spain, added 251 stores with a floor area of 170,000m2 and 2,713 employees to the Group’s Spanish business.
The constant search for ways to better deliver and adapt to shoppers’ needs prompted the company to innovate and redesign its store format, conceiving and adding new formats: DIA Maxi and DIA Market.
DIA opened its first store in Brazil in 2001.
That same year, DIA added loose fruit and vegetables, chicken and meat to its product range in Spain.
The integration of the DIA Group’s business within that of the Carrefour Group opened the company’s doors to the French market via the integration of the ED chain within its store network. This operation gave DIA an immediate and significant presence in France.
A major cross-border M&A deal: the DIA Group merged into the international arm of the Carrefour Group, Europe’s largest and the world’s second largest retail group..
With this innovative formula, DIA’s customers were given the chance to get discounts and lower prices immediately, from their very first purchase. This initiative was strongly welcomed by the Group’s shoppers, thanks in part to the provision of exclusive benefits in addition to discount coupons.
Having notched up successive international expansion victories in Europe, the company set its sights on the Americas, opening its first store in Argentina. DIA received a warm welcome in Argentina, going on to open more than 100 stores in two years, a figure it would double again a year later.
DIA arrives in Greece, where the company did business until 2010 through over 400 stores, supplied by two state-of-the art logistics platforms.
DIA embarked on its international expansion by opening its first stores in Portugal, where it operates under the Minipreço trademark.
That same year, DIA introduced a novel concept, offering an alternative to its traditional stores: its larger parking format.
DIA acquired Spanish supermarket chain Dirsa in 1990. Shortly after, it would acquire the Mercadopopular and Ahorro Diario chains, in 1991 and 1992, respectively, shaping DIA as a nationwide player with over 1,000 stores throughout Spain.
Creation of the company’s corporate image, with the first DIA-branded product arriving on the shelves in parallel: a fabric softener ‘packaged’ in the traditional white bottle with an all-white design which features, for the first time, the red DIA banner, which continues to set our packaging apart today.
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