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DIA Group Undertakes the Renovation of its More than 2,000 DIA Market stores
DIA will transform the image of its DIA Market stores with the aim of improving its customers’ shopping experience by offering them a wide range of services and a selection of products that are custom tailored to their daily shopping needs. This morning, the first four renovated DIA Market stores have already opened their doors, two of which are located in the Province of Madrid (Madrid Capital and Alcorcón) and another two of which are in Catalonia (L’Hospitalet de Llobregat and Santa Coloma de Gramenet).
In 2016, the DIA Group generated gross sales under banner of EUR10.55bn, implying a 10.2% increase compared to the previous year in local currency thanks to the business performance in all the markets in which it operates. In Iberia, gross sales under banner rose by 1.1% to EUR6.815bn, and the emerging-market segment (Argentina, Brazil, and China) posted sales of EUR3.736bn, representing a 26.3% upturn in local currency.
The DIA Group expands operations in Brazil and opens in Rio de Janeiro
DIA Group has just opened its first stores under the DIA label in the city of Rio de Janeiro. The company initially expects to open 32 establishments thanks to an agreement with a local partner for business expansion in the region. Its aim is to bring the company's entire retail range to this region, which has a population of more than 16 million inhabitants, making it the densest region in the country.
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