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DIA CorporateLa Plaza de DIA

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La Plaza de DIA is a traditional, familiar supermarket concept based on proximity, in which customers can meet their daily shopping needs with a broad assortment, strongly focused on fresh products. There are currently some 260 establishments spread throughout almost all of Spain. La Plaza de DIA’s format is based on three principles:

  • Proximity: Our customers are part of the family. We offer a personal, innovative and differentiated model with special attention to detail.
  • Quality: At La Plaza de DIA, we look out for the wellbeing of our customers and their families and friends. We work with top-notch suppliers, ensuring that what they need is also what they like best.
  • Variety: La Plaza de DIA offers 7,000 items, so that every shopping cart is as complete as possible without forgetting about savings, of course, through the countless products under the group's brand and seal.

The food product brands found here are Dia, entailing mainly packaged food, Delicious, the gourmet range, Vital, to help with a balanced diet, Bonté for personal care, Basic for decorative cosmetics, and AS for pet care.

La Plaza de DIA product range

La Plaza de DIA’s defining feature is its special emphasis on fresh products, handled by employees specializing in the sale of meat, fish and deli products who know all about the products they sell. These establishments have the widest possible range of packaged food, with manufacturer's brands in the forefront and an excellent display of its own brands.

The food product brands found here are Dia, entailing mainly packaged food, Delicious, the gourmet range, Vital, to help with a balanced diet, Bonté for personal care, Basic for decorative cosmetics, and AS for pet care.

La Plaza de DIA endeavors to provide the best experience for customers with a pleasant shopping atmosphere that speaks of traditional supermarket values. To this end, a wide range of services is offered, such as a deli counter where meats can be sliced and vacuum-packed or cut by hand, a chicken rotisserie, a shellfish bar and a wide variety of fish that is cleaned and prepared for customers, an extensive bakery, a large selection of wine and spirits, freshly squeezed juice machines and bulk dried fruits and nuts.

La Plaza de DIA Services

Among the features that this new supermarket offers customers are the promise to deliver any products that the customer cannot find at the store within 72 hours, free delivery for purchases of more than 50 euro, the option to pay at home with a credit card and a 2% discount to large families.

Furthermore, the Prime Now service by Amazon is now available in Madrid, Barcelona and Valencia, which enables customers to do their shopping online and receive it quickly and conveniently at home in less than 2 hours.

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