Jump Main Menu. Go directly to the main content (Acces key S)

Sección de idiomas

Fin de la sección de idiomas

DIA CorporateDIA Group

Start of main content

DIA Group is a Spanish multinational engaged in the food distribution, personal care and home care sector traded in the Madrid Stock Exchange and listed in the Ibex 35. The company’s first store was founded in 1979 in Madrid and it currently has stores in 4 countries: Spain, Portugal, Argentina and Brazil, with a total of 42,600 employees. In 2017, the company grossed EUR 10.334 billion in revenues.

The DIA Group business model is based on proximity and in offering consumers the best value for money by serving customers at a total of 7,400 establishments. About half of the network comprises branch stores while the other half operate as franchises.

The company offers different formats under different names: DIA Market, DIA Maxi and Minipreço in Portugal, specialists in proximity; La Plaza de Dia, a supermarket model featuring fresh produce and perishable goods; Clarel, specialist in personal care and household items, Max Descuento, an establishment that specializes in providing service to professionals and the self-employed in the food service industry and large groups; Cada Dia, the business format aimed at smaller towns, particularly in rural areas, run as franchises; and City Dia for certain brand licensing agreements to third parties in other markets.

DIA Group’s growth strategy is based on the fact that the customer is at the heart of the company’s decisions. Stemming from this concern with offering service adapted to their needs, in 2017, the company renovated more than 600 stores, investing some EUR 100 million.

Another key element is to render a digital transformation throughout the company in order to ensure sustainable, efficient growth and to open up new, more effective, channels of communication with our customers, franchisers, suppliers, partners, etc.

Finally, DIA Group supports new means of growth by pursuing new business opportunities. To this end, it does not hesitate to enter into agreements with third parties as long as they can add value, such as the agreements reached with other distributors like Eroski, Intermarché and Casino to create negotiation hubs to offer customers more competitive prices. This is also the case of the agreement with Amazon to sell Plaza de Dia products over its online platform, or the one with ING, which allows its clients to withdraw cash from their accounts at our stores, and with Caixa Bank for consumer financing.

More information about DIA Group's Strategic

Back to DIA

End of main content