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DIA CorporateClarel

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The Clarel label can be found in Spain and Portugal at more than 1,100 establishments. Most of these establishments are branch stores but since franchising is part of DIA Group’s DNA, Clarel stores now have started to be franchised, with more than 100 stores currently under this business model.

The Clarel label can be found in Spain and Portugal at more than 1,100 establishments. Most of these establishments are branch stores but since franchising is part of DIA Group’s DNA, Clarel stores now have started to be franchised, with more than 100 stores currently under this business model. 

Clarel was created after DIA Group purchased the German chain Schlecker in 2014. The company wanted to expand its traditional food business and set its sights on an innovative new segment in Spain, such as Clarel, a store that adapts to the needs of today's consumers in both personal care and household products while also offering a pleasant purchasing experience. To accomplish this, DIA Group has created a store with a modern image, using black and white and primary colors, filled with natural light by replacing the exterior walls with glass and featuring digital screens to inform customers better about all the benefits offered at the store. The interior is simple, bright and welcoming.

Product range. Store brands

The product range is extensive in terms of both own-brand products and manufacturer’s brands and it is continually being renewed and enhanced. Over the last year, for example, some 1,500 new manufacturer’s brand items have been added, reaching over 8,000 total. Of this figure, some 1,500 are own-brand products, in relation to which DIA and its suppliers have made tremendous efforts to develop the different own brands currently found at its stores.

Own brands include Bonté for personal care, Basic Cosmetics for decorative cosmetics, Baby Smile and Junior Smile for care for children, AS for pet food and a small Delicious by Dia assortment, the company’s gourmet brand.

More information about Clarel

Clarel.es

In addition to finding the entire Clarel product range at physical stores, it is also available 24 hours a day over the Clarel.es online store with delivery at the address indicated by the customer in three to four days.

In addition, Clarel is now exporting its own-brand products to Germany, Italy, France and the United Kingdom through an online store set up in the Amazon marketplace. The Clarel online store on Amazon offers consumers more than 100 personal care items.

More information:Clarel.

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