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Distribuidora Internacional de Alimentación, DIA, is a multinational food retailer with 47,500 employees in Spain, Portugal, France, Turkey, Argentina, Brazil and China.
The company focuses its efforts on meeting consumers’ daily needs through a sales network designed to foster neighbourhood shopping.
Thanks to its contribution to the local business landscape, DIA franchises are a core component of the company’s business model, currently representing 40% of its store network.
DIA’s private label brand is its best calling card as it guarantees an excellent quality-price equation on all products.
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